The e-commerce market is faced with a known reality : most online shoppers are not at home during the day to receive their parcel. It goes without saying that every shipment which fails to be delivered to its recipient generates further costs for the retailer and carrier, without forgetting to mention the negative effect on our environment with a rise in CO2 emissions and the growing frustration felt by the clients.
So where lies the solution? To receive personal parcels at work?
The recent tendency to take advantage of the reception area for personal usage is of growing concern for HR departments. More and more companies see no other choice but to ban this behaviour altogether.
And what about mobile employees such as technicians, consultants or salesmen who rarely set foot on their company's premisses? The same goes for those who only return to the Grand-Duchy over the weekend.
Tango, who has not been spared by the delivery problem, has been closely analysing the situation in order to find a solution from which all would benefit. It turned to the BPM-Lux service, through which the sale and distribution chain could be further optimized.
Over a 7 months period, Tango decided to test distribution through the BPM Parcel-Station network (parcel-lockers throughout the country, accessible 24/7). With this method, customer's are free to pick up their purchases at a Parcel-Station whenever they feel like it.
The added value is obvious, for the customer and for Tango. Moreso, the results of the test period were quite impressive:
A 50% drop in delivery costs, with successful delivery rates having quadrupled compared to traditional distribution!
Following this result and a very positive satisfaction survey Tango conducted on their customers, the company not only decided to entrust BPM with the long term distribution of its products, but to install a BPM Parcel-Station at the entrance of its headquarters in Bertrange. This way, Tango employees can enjoy the same comfort as their customers and the local general public, who also have access to the Parcel-Station.
Since debuting in 1998, Tango has always followed an innovative strategy enabling them to deliver adapted answers to their clients - high quality for the best price. For this reason Tango has not only opted for a more flexible distribution method with a higher turnover, but does so in respect to their innovative vision, in harmony with the ecology and the company's social responsibility.